Meet Kate
Why I Built Too Many Tabs
For years I thought I needed a better system.
A better planner. Better routines. Better productivity habits.
But the reality was that I wasn't disorganised. I was overloaded.
Between a demanding professional career, family life and a constant stream of decisions, reminders and responsibilities, it often felt as though my brain had too many tabs open at once.
The hardest part wasn't finding information. It was remembering it, connecting it and knowing what deserved my attention.
As I started learning more about cognitive load and mental bandwidth, I realised that many people were experiencing exactly the same thing.
And so much of what I was carrying had never been mine to carry. I had just noticed it first. Now my family have a phrase for it, and they say it back to me: not my tab.
Too Many Tabs was born from that insight. A practical way to help people understand what they're carrying, reduce mental clutter and create more cognitive capacity for the things that matter most.
SENTracker later evolved from the same belief: that people shouldn't have to rely on memory alone when dealing with complex, important parts of life.